The Sparkle Smith is a small business that specializes in adding dazzling flair to cheer team bows. The logo design features two interlocking S’s, creatively supporting a sparkling diamond to represent the gemstones central to their products. A transitional serif typeface was chosen for the logotype to convey a sense of light elegance while ensuring clear readability. Three subtle sparkle glyphs are incorporated to enhance the brand’s refined yet spirited identity.